Printing.com Yearbook Campaign
Print Design | 2019
The Yearbooks campaign had been an ongoing marketing effort for Printing.com NZ, and in 2019, we aimed to elevate it by redesigning the yearbook sample sent to schools. The objective was to showcase a cost-effective way to print yearbooks in full color.
The campaign promoted the use of our High-Speed Inkjet printer, highlighting its ability to deliver full-color yearbooks affordably, even at lower print quantities. In addition, the campaign showcased other printing methods and services available at Printing.com.
The design brief called for a bright, eye-catching sample that would immediately stand out when received in the mail. I focused on creating a visually appealing design that would capture attention and effectively communicate the benefits of Printing.com’s services.
We aimed to visually demonstrate why High-Speed Inkjet was the best choice for schools on a budget. To do this, we created a simple, step-by-step guide showing how books are printed, breaking the process down into three easy steps.
Step one focused on choosing your print process, where we explained why High-Speed Inkjet was the most cost-effective option and highlighted the additional benefits of this printing method.
Step two involved selecting paper stock and layout. We detailed the different types of paper stocks available, standard sizes, and explained the specifications of the sample the recipient was holding.
Step three covered binding options and additional finishing touches, outlining the differences and benefits of each to help schools make informed decisions.
Accompanying the sample was a letter explaining why the school received it and providing contact information for inquiries.
To further support the campaign, we also created optional collateral, including posters, a leaflet, social media posts, and email templates to help promote the message.