Printing.com Sample Range Redesign
Print Design | 2020
The Printing.com sample range highlights the variety of print finishes, sizes, and products available from Printing.com New Zealand. With a price increase on the horizon, we saw an excellent opportunity to revamp the existing sample range.
As a team, we decided not to include pricing in the updated sample range. This decision was made to avoid waste and inefficiency in future years, as each price increase would otherwise require a time-consuming update of the samples.
Our goal for the new sample range was to create a bright, eye-catching design that paid homage to the Printing.com logo. We also wanted to highlight some of our lesser-known services, such as the image library—a resource where customers can browse and purchase images directly from their accounts to use in their marketing materials.
In addition, we ensured the inclusion of CMYK color values, as color accuracy is critical in print and can vary depending on the print process. By representing these color values, we aimed to educate clients on the importance of color in their projects.
On the front of the card (left), I used this space to be eye-catching and colourful when facing up from a desk or sitting in a business cardholder. I used images and bold blocks of colour to showcase the services we wanted to highlight and show how they printed.
The reverse of the card (right) holds all our most valuable information that the customer needs to know about the sample. I included information about the sample’s specifications in an easy to understand format.
In the bottom left corner, you’ll also notice information regarding the specifics of the CMYK colour breakdowns and the image number used to identify and find images in the image library quickly.
The CMYK values all come from our Colour Process charts used with customers to reference colours they might be after and show how they look on different stocks and finishings.
As we wanted to showcase a range of our most popular sizes & finishings, I broke down our samples into sections. These being Business Cards, Flat, Folded & Creased, and then Stationery. With the stationery range, we designed these so these could be used by Network Partners while also showcasing how customers could also use them.
I created a collection of samples, and some are shown below. With different shapes, finishings, and sides printed I had to adapt the design style to suit.
In each separate sample, I made sure to keep the core elements of the image, the colour bands, specification information and colour values. We balanced areas with lots of white space with creative photos that reflected the hero image.
