Pride in Print Campaign

Print Design  |  2022

The 2022 Pride in Print Awards campaign centered on the theme of ‘Printed in New Zealand,’ celebrating the resilience of the print industry in New Zealand following the challenges of recent years. My goal was to highlight the New Zealand aspect while creating a design that felt both luxurious and bold.

I chose a Black and Gold theme to evoke elegance, with the gold elements simulating the effect of gold foiling—a nod to the refined finishing techniques available in print production. Bold typography further reinforced the striking visual identity of the campaign.

As the campaign progressed, we introduced additional elements to enhance the theme, incorporating fresh Kiwiana icons and rich colors. For example, once the call for entries closed, we shifted focus to promoting ticket sales for the awards night. We evolved the style by integrating playful yet luxurious symbols, like the iconic jandals, accompanied by the message to “bring out your best dancing shoes” for the celebration.